Clarion donates 100-percent of the $135,000 generated through the sale of the Clarion Builds NSX to support ongoing humanitarian efforts of the American Red Cross
CYPRESS, Calif., October 27, 2017 – Clarion Corporation of America announced today that its Clarion Builds program’s second iconic classic vehicle restoration, a 1991 Acura NSX, officially sold at auction raising $135,000 for the American Red Cross. Clarion’s one-of-a-kind, fully restored and tastefully modified Supercharged 1991 NSX, Lot No. 3002, crossed the auction block Friday afternoon, October 20, 2017 at 3:30pm PST at the 10th annual Barrett-Jackson Las Vegas Auction held at the Mandalay Bay Resort and Casino. 100-percent of the hammer price of the Clarion Builds Acura NSX was donated to the American Red Cross.
“Giving back to the community has long been a pillar of our company and we’ve helped raise more than $95 million for deserving charities over the years, but we couldn’t do it without the help of partners like Clarion,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “I’m proud of all the work Clarion and its partners have put into resurrecting such a breathtaking piece of automotive history. There is no doubt that their attention to detail has translated to generating impressive charitable contributions to worthy organizations.”
In 2015, the Clarion Builds program awarded Barrett-Jackson the “Official Auction Partner” title for the program’s maiden build of an iconic 1974 BMW 2002 Resto-Mod. In April 2016, the sprightly little 2002 was auctioned off as a charity car at Barrett-Jackson’s Palm Beach event - raising $125,000 for TGen Foundation to support cancer research. In 2016, the relationship between Clarion Builds and Barrett-Jackson was extended to include the Clarion Builds Acura NSX. Barrett-Jackson is recognized worldwide as the leading collector car auction house and was instrumental in collaboratively marketing the Clarion Builds Acura NSX to prospective buyers before it crossed the auction block in Las Vegas.
“The success of the Clarion Builds program can be attributed to the tireless efforts and steadfast participation of our numerous hand-selected industry partners, which includes Barrett-Jackson,” said Paul Lachner, President of Clarion Corporation of America. “Having Barrett-Jackson as an integral partner of Clarion Builds affords us both the opportunity to serve our combined missions of philanthropy and support charitable organizations like the American Red Cross.”
Clarion and its key partners for each project, including Barrett-Jackson and the American Red Cross, aim to unite fans and fully integrate them as a part of the program through both social and traditional media engagements. Additionally, Clarion and its partners work collaboratively to provide a great deal of detailed content designed to generate excitement and encourage fan participation as each project progresses through various stages of the build process.
“Throughout history, few cars have been able to catalyze a radical change in an entire automotive segment. The original NSX did just that, immediately setting the benchmark for sports car reliability, performance, comfort and style,” said Allen H. Gharapetian, Vice President of Marketing and Product Planning for Clarion Corporation of America and Chief of the Clarion Builds program. “Our goal for the Clarion Builds NSX was to set those benchmarks even higher without compromising anywhere. In doing so, we pulled millions of fans and followers who celebrated this amazing project together, solidified our reputation for redefining standards in anything we do, including restoring and modifying cars to incredibly high standards, and raised a significant sum of money for a worthy cause. The Clarion Builds NSX has been by all accounts an exciting build and an incredible success!”
“Being able to support the relentless humanitarian work undertaken by the American Red Cross, and get an awesome car in the mix was a truly gratifying experience,” said Bob Johnson, the winning bidder and new owner of the Clarion Builds NSX. “I’ve purchased several charity cars over the years, and have even owned a few NSXs, but none as phenomenally restored or upgraded as the Clarion Builds NSX. I think the car alone was worth the money but getting to help such a worthy organization was icing on the cake.”
“We are thrilled to have been selected by Clarion Builds as the recipient of their extremely generous donation from the sale of their gorgeous 1991 Acura NSX at the Barrett-Jackson Las Vegas auction,” said Linda Voss, CEO of American Red Cross, Desert to the Sea Region. “The funds raised will be put to great use, supporting the ongoing humanitarian efforts conducted by the Red Cross, which includes supporting veterans and their families, assisting the communities that have been affected by recent natural disasters, helping the Red Cross collect lifesaving blood from donors nationwide and providing disaster preparedness training to local agencies.”
To learn more about the Clarion Builds program, or to follow the build of iconic classic cars, visit Clarion Builds at www.clarionbuilds.com or watch the latest Clarion Builds videos at www.youtube.com/clarionUS.
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For info about Clarion, please visit: http://www.clarion.com/us/en/corp/about-clarion/index.html
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About Clarion Builds
Clarion Builds is an innovative marketing program that began in the summer of 2014, initiated by Clarion Corporation of America to tackle unique restoration projects of iconic cars and trucks in cooperation with key partners, hand-selected for each individual project. The program is designed to connect with new and existing fans that are car enthusiasts, automotive sports fans, journalists, historians, and anyone with an interest in design and style, through a mix of social and traditional media. Visit www.clarionbuilds.com for more information.
About The Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World’s Greatest Collector Car Auctions®, is the leader in collector car and automotive lifestyle events, which include authentic automobilia auctions. The company produces auctions in Scottsdale, Arizona; Palm Beach, Florida; at Mohegan Sun in Connecticut, and Las Vegas, Nevada. With broadcast partners Velocity and Discovery Channel, Barrett-Jackson will feature extensive live television coverage in 2018, including broadcasts in over 100 countries internationally. Barrett-Jackson also endorses a one-of-a-kind collector car insurance for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit Barrett-Jackson.com or call 480-421-6694.
About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or cruzrojaamericana.org, or visit us on Twitter at @RedCross.