Fully Restored and Tastefully Modified ‘Clarion Builds’ Acura NSX is Packed with 21st Century Technology Including Clarion’s Full Digital Sound System and Countless Performance Upgrades
CYPRESS, Calif. and LAS VEGAS, January 4, 2016 – Clarion Corporation of America announced today the completion of the transformation of its legendary year-one Acura NSX ‘Clarion Builds’ project car. In six short months, Clarion and its Clarion Builds program partners collaborated on transforming a worn out, high-mileage daily driven NSX into a reawakened supercar. Featuring 21st century driver-focused electronics, a high-resolution Full Digital Sound system fit for an audiophile, countless engine and performance upgrades, and an intentional restrain to keep the iconic style and classic lines of the original design principally intact, the supercar will be on display during CES 2016 in the ballroom foyer at the Westgate Resort and Casino in Las Vegas.
“With the original NSX hitting classic status this year and the reimagined 2017 Acura NSX on the horizon, we wanted our Clarion Builds NSX to serve as a tribute to the car’s remarkable history and celebrate the upcoming arrival of its long-awaited successor,” said Allen H. Gharapetian, Vice President of Marketing and Product Planning at Clarion and Chief of the Clarion Builds Program. “When building a car that has a fanatic following and a plethora of aftermarket parts readily available, it’s easy to be tempted to go overboard with upgrades. However, we stayed true to the Clarion Builds’ theme of tastefully modifying and upgrading iconic classics while paying homage to the car’s classic beauty. We maintained the car’s gorgeous factory design and added subtle aerodynamic upgrades to accentuate its lines, and focused our attention on improving its already stellar handling and performance while giving it electronics upgrades that even the most expensive super cars on the market would be jealous of.”
When it was originally acquired, the Clarion Builds NSX project car was a quintessential example of what the NSX was originally designed to be: a supercar that could be driven daily and affordably maintained. In the 25 years between when the Clarion Builds project car left Honda’s Tochigi factory in Japan until Clarion acquired the car, it had traveled 230,000 trouble-free miles with no more than a scratch and chip here and there on the paint. The car was cared for and physically in good condition, though with such high miles on the odometer, the suspension and drivetrain were in dire need of attention. The desperately outdated electronics and a completely worn interior, offered a great opportunity for Clarion to showcase its latest innovations in audio, infotainment, and intelligent safety electronics in a worthy vehicle.
Working with a collection of well-known automotive industry brands who all share the same fascination and passion for iconic classic cars, the build plans for Clarion Builds’ Acura NSX project were strategically laid out to make a car that was praised as being perfect upon its arrival 25 years ago become perfect again by today’s standards.
Upgrades to the The Clarion Builds NSX Include:
Now that the Clarion Builds NSX project is complete, the car will spend most of 2016 in the limelight hitting various industry events and car shows. The car will be on display during CES 2016 in the ballroom foyer of the Las Vegas Westgate Resort and Casino from January 6 until January 9, 2016. Be sure to tag your photos with #ClarionBuilds on Instagram. Followers with the top-five most liked photos of the car from CES will be awarded with limited edition Clarion Builds gear including NSX themed t-shirts.
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About Clarion Builds:
Clarion Builds is an innovative marketing program that began in the summer of 2014, initiated by Clarion USA to tackle unique restoration projects of iconic cars and trucks in cooperation with key partners, hand-selected for each individual project. The program is designed to connect with new and existing fans who are car enthusiasts, automotive sports fans, journalists, historians, and anyone with an interest in design and style, through a mix of social and traditional media.
To find out more about the program, or to follow the complete build, visit Clarion Builds at www.clarionbuilds.com, watch the latest Clarion Builds video at www.youtube.com/clarionUS or follow Clarion on Facebook at www.facebook.com/ClarionUSAOnline
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